Rebrand

iTOO, a Hollard affiliate, needed a complete market repositioning. Their unique offering, special risk cover for high-value and non-traditional clients, demanded an identity to match.

We developed a brand system that clarified value, modernised their aesthetic, and created consistent cross-channel communication. From corporate ID to campaign lockups and digital strategy, we made niche feel like personal attention. As it should. 

OVERVIEW

Unified visual and verbal brand language
Tools for brokers, corporates, SMEs
Increased BTL traction and discoverability
Creative rollout across product verticals (Art, Indemnity, Cyber)